Why are SEO and LOCAL SEO important to your business?

March 30, 2021

Internet is a competitive space in which one of the main objectives for companies is to reach the top positions in search engines and stand out among thousands of pages. It seems a difficult task, but it is not impossible. This is where the SEO (Search Engine Optimization) appears, those actions that are carried out to improve the page’s visibility and increase its organic visits.

“80% of consumers start their search on Google.”

Buthow to achieve it? How to make your business big or small the best alternative in the first pages? In this blog, you will find important information and tips to get you started:

What is SEO?
What is local SEO?
Why is it necessary for my business?
Set up your SEO strategy

What is SEO?

SEO is the implementation of strategies for natural positioning in search engines; it is the set of actions that allows you to be closer in search results with keywords. A goal for organic SEO has a marketing technique that revolves only around a website and is not limited by a geographical point; it is used to improve the ranking of a page and increase traffic.

What is local SEO?

The local SEO has a geographic identifier as a component. It operates on the principle of establishing relevant signals for a business around a specific location. It’s about optimizing your website in a particular area, for example, stores or restaurants. Being visible, especially in this era, is important. People are trying to look for more things online than offline.

The idea is to let the audience know that your business is located in the area where they are located.

Differences: While organic SEO focuses on getting high rankings for websites without a local component, local SEO focuses on getting high rankings in specific areas.

Why is it necessary for my business?

Most online traffic is driven by search engines.SEO is the best option for your audience to easily find your business in search engines where your website is relevant.

By optimizing your website, you offer better information to search engines, and the content will display correctly in the results the audience is looking for.

Set up your SEO strategy

Being on the Internet is not enough for your page to appear in the first position; you need to consider a strategy to optimize the results. Here we show you these steps:

1

Set goals:SEO objectives must be aligned with your brand’s macro goals, recognize your needs, want to generate more leads? , increase brand authority?. With clear objectives, it will be easier to measure results.
2

Investigate keywords:These are the words users type to find specific content; with your objectives clear and a defined audience, you will know what the topics of interest are, and it is time to start creating content relevant to them.
3

Optimize the page:Make sure the page is mobile-friendly, that content loads quickly is also a value factor, plus it should be clear, always include a call to action. The more visitors your site receives, the more users will know you.
4

Measure the work:It is essential to know what works and what does not; the analytics will tell you what the user likes and how to continue generating traffic according to your objectives. One of the most relevant metrics to measure user experience is the number of visitors.

Improve your digital presence and make your website appear in significant searches.

CPC Global Group’s work with SEO and LOCAL SEO is more than just a service; our goal is to be your strategic partner, build a trust bond, answer your questions, and work together to create a SEO strategy that works.