Steps to Plan

a Successful Virtual Event in 2021.

February 1, 2021

The revolution of virtual fairs in 2020 begins to respond to the need to continue doing these events without generating crowds or physical contact.

While many events were canceled or postponed by the pandemic, many others managed to avoid cancellation and perform their events differently, in this case, virtual.

The chaos brought out the best of the creativity to make these samples. The virtual experience in a fair has online guests, personalized stands, acquisition of contacts, catalogs that can be downloaded, and chat with guests, among many other particularities that show your business differently.

Follow these steps to make your 2021 virtual event a success:

Set Goals and objectives:

Before you start planning your event, keep in mind who the audience is and what you want to achieve with it; for example, if your goal is to add new contacts to your database, getting many records should be a fundamental part of your strategy.

Automate as much as you can:

This can save time and money, plus it will help you get better results. Emails can be scheduled beforehand, and social media ads and chatbots can interact with prospects both during registration and at the event. Helping users find content, answering questions, and filling simply.

Engage the audience during the event:

Try to keep the audience’s attention during the event according to the topics covered, for example, live surveys, quizzes, real-time integration with social media, links to YouTube videos about your brand that allow you to have more reach.

Promote the event on an omnichannel basis:

Your promotional strategy can include email marketing, organic and paid publications on social media.

In 2020, the New Jersey Hispanic Chamber of Commerce, in union with CPC Global Group, managed to hold the Hispanic Virtual Business Fair; the main objective was to narrow the digital divide for small and medium businesses in New Jersey #HelpCommerceNJ initiative. This also drove the community to make a difference by interacting on social media with the different parts of the event.

This experience, full of learning and positive results, counted with the training of all exhibitors for the correct use of the virtual platform:

The numbers

The importance of events like this shows that canceling them because they cannot be done in person is not the only option; you can reach through digital platforms. Small and medium businesses will appreciate the opportunity to live an experience like this.