Gold bless us.
Aiming towards a shortlist and taking over the Grand Prix or gold allows us to contrast our talent with national and international peers. It encourages each collaborator to be the MVP in their role, and our work team to grow year by year in tools, skills, and co-creation. Every year our work is on the pages of the Advertising Yearbook, and we have won more than 100 national, regional and global awards. We met the objectives of clients such as Kimberly Clark Professional, Presidency of the Republic, La Liga Contra la Cáncer, Atlantis Plaza, Suzuki, Pereira Chamber of Commerce, RCN radio, etc. Festivals such as El Dorado, FICE, FIP. FEPI.
We are proud to have awarded our customer Atlantis Plaza the award as the best campaign of the world’s shopping malls in the public relations category by the International Council of Shopping Centers. To have moved the fibers of an entire country by earning $11,000,000 in donations for the total construction of the Pereira City Convention Center. As well as the award in the Best Unconventional Project category of the World Chambers Competition 2017, thanks to the “First Brick” campaign.
Those awards are the result of an agency that understands, diagnostics, and finds opportunities to change consumer behavior through strategic ideas that ultimately add value to the business and its clients.
“Talent wins matches, but teamwork and team intelligence win competitions.“
This phrase is one of the most remembered by Michael Jordan, the sixth NBA champion of champions, six-time Finals MVP, five-time Season MVP. He was the best player in NBA history, a clear route that led him to win all his prizes.
At CPC a medal represents much more recognition of the industry; in each one of them, there is a team working in a typical way. Aiming for a shortlist and taking over the Grand Prix or gold is also a methodology for contrasting our talent with national and international peers. Those awards encourage each collaborator to be the MVP in their role, and our team works to grow every year in tools, skills, and co-creation.
The awards reflect the importance of an idea such as Atlantis for the Guajira. Where we dare to challenge the category of mall centers, by donating their lighting and decoration budget of that year, we involved public figures, media, and clients fundraising for foundations with experience in using these resources.
We assemble 18 fashion designers such as Hernán Zajar, Lia Samantha, Lina Cantillo and Olga Piedrahita; they created a fashion collection inspired by drawings from the children’s community and this auctioned off the day of the campaign launch.
We got a year of nutrition, clean water, and education for as many Wayuús as possible with the resources we had. A 6% increase in traffic from the Shopping Center and a 7% increase in sales compared to the previous year. Subsequently, we celebrated the recognition of the best campaign of the world’s shopping malls in the category of Public Relations by the International Council of Shopping Centers.
A team with a clear game idea aligned to the customer’s goal; can change the value of society, unite an entire city, and build a Convention Center. We did this with the campaign “El Primer Ladrillo” for the city of Pereira (Colombia), where historically everything has been thanks to the tremendous civic deeds.
We sent direct mail, literally a brick, to each of the 1,000 local, regional and national entrepreneurs as well as media. To speed up the launch of the project handing over their financial contribution and putting them as a symbol of their participation. The strategy had a media impact across the country, getting the same president to put his brick by joining the campaign. We demonstrated $80,000 in a free press; we collected $11,000,000 in donations for the total construction of the Convention Center. Also, the prize in the best unconventional project category of the 2017 World Chambers Competition thanks to the “The First Brick” campaign.
(The names of the 7,695 Colombians who contributed to the campaign were stamped on the wall of civics).